Analysis

Corporate language

Your corporate and product language is a brand promise!

It shapes the image – positively and negatively– and is part of strategic brand management. It starts with single names and continues in all materials, presentations and on all conversation levels – both online and offline.

Language that follows precise rules and incorporates the core values of the brand serves to strengthen the brand’s identity.

Endmark puts your product and corporate language under the microscope. The Endmark TEXT INVENTORY identifies potential problems and compares brand claims and messages with regard to style, choice of words and tonality.