Good slogans put you in position – bad ones just take up space. In the long run, a good slogan anchors your brand in the target group’s consciousness. It highlights the brand values and, ideally, makes people eagerly quote your message in all sorts of day-to-day situations.
Without a doubt, the development of coherent slogans is the supreme discipline within naming marketing. In order to optimize the slogan development empirically, Endmark has been focusing for years now on the empirical impact and intelligibility of slogans on the population. The latest study further addresses brand-industry-allocation, the connection between age and language comprehension, as well as language-specific factors that can strengthen a brand.