Identity

It’s not what you say but how you say it

We use language to identify and recognize the speaker. And we use it to gain a first impression, telling us how well the speaker – or the brand – suits us, whether we like it, whether we trust it, whether we want to know more about it. Language conveys brand personality, brand character, brand trust.

Endmark develops the linguistic impact profile of your brand – for a harmonious, brand-consistent and attractive image.

 

Brand positioning

How does your brand think, feel, act and speak?

Endmark carefully analyzes the market environment and develops an impact profile in order to determine the best way to position a new brand and help set it apart from the competition. When positioning a new brand, it’s important to choose verbiage and marketing tactics that will allow it to stand out from the crowd.

 

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Verbal identity

In order to be effective, every brand needs a profile

In addition to the relevant brand positioning, it is important to focus on precisely formulating the brand’s core message. Results from the analyses are translated into an impact profile in order to implement the verbal identity of a brand on different levels and to achieve brand recognition and uniqueness.

 

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Naming architecture

Structure is not an end in itself.

Both the existing brand portfolio and the fundamental naming architecture are crucial for the design of a new brand. Brands have to maintain an image of uniformity and contingency in order to precisely mirror the corporate core values. Endmark designs and structures your naming portfolio for the future.

 

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Naming strategy

A brand portfolio uses structure to achieve brand recognition.

Planning a corporate brand or a new product segment depends on strategic and future-oriented requirements. Nothing is more confusing to a customer than a poorly structured brand system. Linguistic guidelines can help to develop stringent brand names in order to adapt them to their positioning and impact profiles.

 

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