BrandReflector®
Are you planning to launch a new product name? About to found a company? Do you have to implement a renaming? Or to restructure your portfolio, wondering which of the internally developed names fits best?
A brand name should be a deliberate choice. Some reflection is in order. When it comes to brands, we bring typological and architectural clarity – in joint workshops and with a greatdeal of intuition.
We put ideas to the test: in terms of language, trademark and competition law, communication technique and impact. With decades of experience in naming and branding, a high level of in-house research expertise as well as qualified partners and native speakers.
Trademark law: Your safeguard for stellar names
Safety first: it’s the cornerstone of successful brand management. A well-researched name is not just a creative triumph, but also a smart investment in the future of our company. For three decades, we have been your reliable partner for the comprehensive legal protection of your brand universe.
Our network of experts offers you:
- Thorough checks for brand names, slogans, wordings and descriptors
- Tailor-made solutions: From first identity checks to detailed similarity research
- Professional support with domain acquisition
- Substantiated competition law evaluation
In close cooperation with specialized trademark lawyers and patent attorneys, we meticulously analyze the legal suitability of your names. And we go one step further: our international team of native speakers will ensure that your brand shines linguistically and culturally in every target market.
Discover hidden opportunities within your existing brand portfolio! Our expertise will open doors for the use of your names in countries and trademark classes that have previously been left out.
Uncertain about existing names? Let’s shed some light on it together! We carefully evaluate your brand portfolio and look ahead to uncover hidden potential as well as possible risks at an early stage.
Invest in the legal security and future value of your brand.
With our comprehensive legal trademark services, we create a solid basis for your long-term success. Let’s work together to turn your brand vision into future-proof reality!
Brand awareness: Discover the power of your brand name
Names are more than words – they are the soul of your brand. As powerful ambassadors, they tell your brand story in the shortest possible time and anchor it in the memory of your target group. Discover the full potential of your brand name with us!
Use the BrandReflector to look into the images and emotions triggered by your name in the minds of your target group. Whether it's a creative neologism, a symbolic name or a meaningful lexical term – we shed light on the hidden parts of the name impact.
Do you want to convey technical expertise? We analyze whether your name fulfills this promise and how it compares to the competition. All this with not just semantic and phonetic aspects, but also visual, emotional and associative parameters.
With our impact compass, we navigate the waters of brand perception successfully. Balancing your target vision against the current impact, we identify optimization potential. This is how we adjust the course of your brand precisely and effectively.
Are you ready to uncover the full impact and target group potential of your brand name? Would you like to find out how you can communicate your brand message even more effectively? Our team of experts will be by your side with passion and know-how. Together, we will create an inspiring, moving, memorable brand name.
Let’s unleash the power of your brand together – for a sustainable impression that goes far beyond the name!
Brand potential: Your compass for global brand success
Discover the full potential of your brand with our comprehensive analysis process! For decades, we have been your reliable partner for uncovering hidden opportunities and optimally positioning your brand.
Our network of experts offers you:
- in-depth linguistic and cultural suitability checks for international markets
- detailed style, tonality and messaging analyses
- precise competitor and market analyses for strategic positioning
- an evaluation of licensing potential for future expansions and cooperations
- an assessment of emotionalization potential to strengthen brand loyalty
Working closely with industry experts and cultural specialists, we meticulously analyze every facet of your brand. And we go one step further: our international team of native speakers ensures that your brand is not only legally protected in each target market, but also resonates culturally and emotionally.
Discover new dimensions within your existing brand portfolio! Our expertise will open doors for the use of your names in markets and product categories that have previously been left out.
Uncertain about the full potential of your brand? Let’s shed some light on it together! We carefully evaluate your brand portfolio and look ahead to uncover hidden strengths as well as optimization possibilities.
Invest in the appeal and future value of your brand. With our holistic brand analysis, we create a solid basis for your long-term brand strategy. Let's turn your brand vision into measurable success together!
Your added value: A sound decision-making basis for brand development, minimized risks during market launch and a clear-cut roadmap for global brand growth. Rely on our decades of experience to unleash the full potential of your brand and to establish it sustainably.
Brand worlds: Your roadmap to a holistic brand identity
A convincing brand is more than the sum of its parts. It is a perfect interplay of verbal elements that merge into an unmistakable identity. We are the experts by your side that help you create and optimize this multi-layered brand world.
Our range of services includes:
- the detailed analysis of the name compositio nand brand structure
- the thorough evaluation of market opportunities and portfolio development
- the examination of your brand's flexibility for strategic positioning
- the development of future-oriented and consistent brand strategies
- the identification of expansion opportunities and growth areas
In collaboration with brand specialists and language experts, we examine every component of your brandworld. Our versatile team makes sure that each verbal element is convincing – and that the big picture is in sync as well.
Discover hidden potential within your existing brand portfolio! Our know-how reveals new perspectives for optimal alignment and future-oriented positioning of your brand elements.
Uncertain about the coherence ofyour brand world? Let’s clear it up together! We carefully evaluate your brand portfolio and look ahead to uncover hidden potential as well as possible risksat an early stage.
Brand communication: Your roadmap for future-proof messages
Our forward-looking approach provides essential insights for a sustainably successful communication strategy. And our expertise will help you uncover the full potential of your brand within the ever-evolving media landscape.
We offer you:
- an in-depth brand impact analysis in various communication channels
- tailored recommendations for effective brand message communication
- the development of a coherent, future-oriented marketing strategy
- specific approaches for long-term differentiation within the competitive environment
- strategies to anchor your brand sustainably in the minds of your target groups
Our interdisciplinary team of communication experts and trend researchers meticulously examines the resonance of your brand in various media. We identify key factors that reinforce your message and convey your brand identity consistently across all channels.
Discover idle communication potential! Our analyses illustrate how you can optimize your brand message across all channels and tap into new target groups.
Uncertain about your future communication strategy? We bring clarity! With a thorough examination of your communication portfolio, we uncover optimization opportunities and develop a future-proof strategy.
Invest in the vibrance and consistency of your brand communication. Our comprehensive analysis forms the foundation for a flexible and effective communication strategy. Together, we transform your brand vision into a convincing, long-term market presence.
Your gain: A clear roadmap for your brand communication that enables informed decisions, unveils new communication channels and establishes a distinctive brand identity across all media. Benefit from our experience to fully exploit the communicative potential of your brand and be equipped for future challenges.