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Strategic
Verbal Branding

From sustainable positioning to holistic brand communication.

Word-perfect
brand value
Our services
For brands and brand makers
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Brand Strategy

Successful brands create lasting effects. We create authentic and differentiating positions.

(Brand) positioning

Brand identity

Brand architecture

Market analysis

Brand analysis

BrandReflector

Potential analysis

Brand portfolio

Brand purpose

Brand development

Brand workshops

BrandCoach

BrandingCoach

Brand consulting

Brand management

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Brand Naming

Words are messages.
People use them to communicate added value, emotions and unique selling points.

Name development

Product names

Brand name

Corporate naming

Product language

Brand language

Company name

Slogans

Brand design

Logo development

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Brand Safety

No creativity without security. Every brand is only as good as its legal and linguistic foundation.

Trademark law

Brand safety

Research

Verbal evaluation

Linguistic checks

Cultural checks

Success stories
Get inspired
EVONIK

Strategic naming for animal nutrition

Image: Lufthansa Group Brand Hub
LUFTHANSA GROUP

Naming & wording across the entire group

LUFTHANSA ALLEGRIS

Verbal branding for Lufthansa Group

Image: new.abb.com
ABB

Brand strategy, naming & wording for international divisions

SCHWARZ DIGITS

Naming for digitalization and technologies of the future

Image: poppe-potthoff.de
TOPAQ

Brand name for mobility and sustainability

Image: mazda.de
MAZDA

Naming concept and name development

NANELL

Endmark names "the baby": successful app branding

More than 2500 developed
brand names worldwide.

c
30
years of experience in strategic verbal branding
years of experience
in the area of naming
56
countries worldwide that we've created brands for
countries worldwide,
In which we
Act successfully
756
happy clients – and counting
satisfied customers,
The trend is rising
444
References in our showroom
references in
our showroom
0
developed brands that faced trademark issues
marques
with brands
legal issues
whitepaper-der-google-effekt-markennamen-in-der-alltagssprache-verankern

The Google Effect (DE)

Anchoring brand names in everyday language

Our clients
Across all industries
from B2B to B2C
25now
ABB
ALPIQ
AMIVA
AOK
ARD
ARLA
ARRI
ARVATO
ASSMANN
AUDI
AUTONEUM
AXEL SPRINGER
AZL Aachen
Actineo
Air Liquide
Atruvia
Aukam La Strada Kassel
B.Braun
BALL PACKAGING
BAYER
BERLIN CHEMIE
BERTELSMANN
BFS
BIOTRONIK
BITBURGER
BKK vor Ort
BOEHRINGER-INGELHEIM
BONIAL
BOSCH
BRAINLAB
BRITA
BSH
BTV VIER LÄNDER BANK
BVG
Bayerischer Rundfunk
Benkert Bänke
BioEcho
Brandnamic
Bundesamt für Informatik und Telekommunikation
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
CARLSBERG
CLAAS
COMMERZBANK
CONDE NAST
CSS
Caramba
Conmetall
ContiTech
Coroplast
Covestro
DAIMLER
DEUTSCHE BAHN
DKV
DM
DORMAKABA
DSM
DVZ Datenverarbeitungszentrum Mecklenburg-Vorpommern GmbH
Danzer
Deutsche Telekom
Dr. Willmar Schwabe
EDEKA
EDG
EMSA
ERGO
Eckhard Busch Stiftung
Eppendorf
EvoBus
Evonik
Examion
FERRERO
FITS Finanz Informatik Technologie Service
FRAMATOME
FRITZ EGGER
FVV
Fielmann
ForestFinest Consulting
Forliance
Freudenberg
GASAG
GEA
GIESECKE UND DEVRIENT
GRUNDGRÜN
Gottlieb Binder
Governikus
Grundig
Gärtner von Eden
Gühring
HAMBURG COMMERCIAL BANK
HARIBO
HAYS
HDI
HELLENIQ
HELVETIA
HENKEL
HESSENMETALL
HNC
HTS TENTIQ
HanseMerkur
Harald Quandt
Pats on the back :)

Powerful communication with a sustainable impact. Intelligent, relevant and successful. And on top of that: a personal collaboration that is both enjoyable and rewarding!

Karsten Kamperhoff, Head of Marketing, KOSTAL INDUSTRIE ELEKTRIK

Endmark's support  in the rebranding process of Tele2 Germany was competent and uncomplicated, helping us build an overall sustainable brand. The experts put their heart and soul into refining our verbal identity and provided valuable creative, cross-cultural and multilingual approaches.

Roland Zimmer, Managing Director, STROTH TeleCom

Endmark brings a deep understanding of the brand, the competitive environment and the target groups’ perspective.Together, we went through an exciting and creative process – a fun experience for the entire team!

PHILIPP STRACKE, BRAND MANAGEMENT, TEAMBANK AG NÜRNBERG

Endmark supported our brand development process with all the right impulses and professional advice. The creation of Advigon didn't just put us in the beginning of the alphabeth. It was the beginning of something bigger: a brand that stands for attention and reliability.

Godehard Laufköter, member of the management board of Advigon Versicherung AG

Endmark's methodical structure and goal-oriented approach never fails to impress us — as does the creative result.

Anne Gloystein, Product and Personnel Marketing Team Leader, LVM VERSICHERUNG

Endmark didn’t just think in conventional industry categories but convinced us with creativity and unusual thematic worlds. The professional consulting and the straightforward collaboration with internal departments led to a smooth project implementation.

Arnd Böhler, Manager Center of Competence, Daimler Truck AG
A blog of knowledge

Brand topics for brand fans

AI revolutionizes the creativity industry. But true creativity calls for strategy and the human kind of "thinking differently". Does branding require more than good prompts and automated outputs?
read more (DE)
Imagine you come into office and your client is right next door – literally on the same floor! That's how it is with the Eckhard Busch Stiftung. For many years we have been working for this wonderful foundation – a true labor of love.
read more (DE)
When is communication sustainable? And how do you put sustainability into words – or a name? A glance at our expertise and experiences.
read more (DE)
Exchange of ideas
or request?
Ready when you are.
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Answer coming asap of course! :)

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Christine Stark - Geschäftsführerin
Christine Stark
Managing Director
christine.stark@endmark.de
T +49 221 942 033 45

Your questions.
Our answers.

Everything you need to know about Endmark and our services. Still not sure?

Let us know
What does Endmark offer?

Endmark specializes in strategic verbal branding, brand language and naming. We develop legally safe and creative brand names, slogans and naming systems.

How does the naming process work?

Our process includes analysis, strategy, creation, legal and linguistic checks as well as support for brand communication and implementation. We work closely with our clients and tailor every project precisely to their needs and requirements.

What makes Endmark different from other agencies?

Our methodical approach combines strategic creativity with linguistic and legal security, backed by many years of international expertise and a qualified partner network. We consult and inspire in all aspects of verbal brand development.

Which industries does Endmark work with?

We work across all industries with both B2B and B2C companies. Our client list includes leading companies and up-and-coming start-ups from various sectors.

How can I contact Endmark?

Simply reach out via our contact form or directly via e-mail at info@endmark.de.

We empower your brand identity.

And give your company or product a profile.
With professional name development and positioning brand language.

Get in touch – no strings attached!