NaturalNaming®
Successful brands endure economicand social crises, defy contemporary trends and grow with their requirements.
Successful brand names are put on sustainable footing. In terms of content, trademark law and naming strategy.
For unique and memorable brand names.
Brand Story
100 identical products – expressed by 100 different words / names. This is how brand parallelism works.
Our creativity sprouts across languages, markets and industries. Always aiming to bloom into a unique verbal positioning. We find the right words and phrase brand-specific messages. For our clients, we are the driver of a strong and coherent brand presence – encompassing all brand elements.
Brand Experience
Spoken, heard, felt – perceived. Brand names appeal to all senses. Sharpening the need for a holistic approach to make the most out of the common bond between the verbal brand elements.
Speak from the heart of the brand, put the facts on the table, express the added value, touch the target group on an emotional level, listen closely and be heard at the right time.
This is how we create verbal experiences that deeply resonate and captivate again and again.
Brand Fit
Word by word, letter by letter – we “dissect” the connections between words and their impact, between sound andexpression. Uncover linguistic and cultural causalities. Sometimes with a wide angle, sometimes with a zoom on the details – sometimes focused and sometimes with a soft filter. This is how we create new links in the ears and minds ofour target groups.
Brand Language
In German we say: paper is patient. In marketing we know: most consumers are not. They want to hear their brands speak. With authenticity and meaningful messages, in a convincing and appealing way.
Brand language needs wording, brand-specific texts, credible storytelling. It’s up to us to find exactly THE words to write our own stories.
