Naming builds bridges

Not far from our agency, we reach the Rhine and listen to the sound of powerful electricity. “Power” flashes through our thoughts. We had to deal with that this year, too. That's right — there was SolBrid, a hybrid inverter powered by solar energy. We are already familiar with similar electrifying projects from our long-standing customer KOSTAL Solar Electric. And we like to think of sunny words and energetic puns when the days get darker and the couch gets more and more tempting.

We walk across the Southern bridge and look out at the sparkling big city. For Trilux, too, we bring light into the portfolio with OLISQ and TUGRA. In the spirit of new work and human centricity, we are delighted to see this long-standing customer's lamps hanging in numerous offices.

Along the Rhine, we look ahead and reflect on the present and the future. In doing so, we like to remember FutureNow, a new direct insurance from LVM. The insurance company still speaks to our hearts — especially with its sustainability campaign bewusster werden (= becoming more aware). The call to action makes us think about our surroundings and gives us a feeling of comfort. 🍀

This is how we dive even deeper into the wonderful Christmas atmosphere that has already spread within us. During a short detour, we are greeted by a cozy Christmas stand. The scent of mulled wine and hot chestnuts gently captures our thoughts.

Responsibility. Appreciation. Community.

A smile flits across our faces. Not only because of the friendly atmosphere, but because we think of the importance of solidarity. And therefore quickly remember Amiva — mobile communications with heartfelt responsibility. A brand name that stands for friendship, openness and lightness. And a symbol of how lucky we are. Happy to have worked on so many touching topics.

The Eckhard Busch Foundation once again gave us special moments this year — with the event Fit für die Seele (= fit for the soul), one of our soul projects for the mental health of our fellow human beings.

A frosty breath of wind comes with a fine aroma: pine needles. baked apple. cinnamon. We are looking forward to cozy evenings with the family and remember Nanell: not a new employee, but an app that tenderly guides expectant mothers through their pregnancy.

Generation Z also took up their creative space with us. After all, what helps better during the cold season than knowing that you have taken optimal precautions for your own health? Liavince sees itself as a brand for uncomplicated health — with a young target group.

The air is getting crisp. Fine snowflakes trickle down. ✨

Naming is fun

An airplane is flashing on the horizon. And we're already mentally flying along, taking a seat and discovering Lufthansa Allegris. The new way to travel. Premium fun.

Will we have the opportunity to participate in an Up & Beyond Event next year? Booked, of course, via BusinessToGo 😉

Step by step, we filter our thoughts again. And are fascinated by how straightforward some of our name developments were — in all this rummaging of registered brands and companies. Including Filtura — forward thinking filter media.

Future and sustainability put into words.

Same claim, different objectives: digital transformation doesn't have to be complicated either. Schwarz Digits and Licensa Empowered shine for us as bright stars in the brand sky.

One last look at the Rhine and we notice a tiny, powerful movement. A topaz hummingbird? Or even a TOPAQ: The new trademark in the large stream of new energies. With Poppe + Potthof, we were able to take an in-depth look into the world of hydrogen systems.

It's late, we've been traveling for a while. And still, we haven't arrived quite yet. It was really busy this year — we can still think of a number of namings, renamings and claims.

Before we go home, we take another deep breath.

Thank you 2023 — you were good to us. 2024 — you can come, we are looking forward to seeing you. And here's to you — all friends, partners, customers and brands. We see you.

The door closes quietly and waits for us to open it again tomorrow.
We wish you a Merry Christmas, good luck, health and inspiration in the new year! 🎄

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