Branding.
Naming.
Topics.
Insights.

What does successful brand language sound like? Which challenges does naming face? And why is research important? In our blog, we take a stand, reflect and double-check.
We also proudly present: interviews, current events and focused knowledge — as our insights take you into the unique world of (verbal) branding.
Letting you take a look behind the scenes, we introduce new topics, partners and customers.

Get excited about
brands and language

...in our blog (DE)

Namensentwicklung oder neudeutsch "Naming" – Es gibt wenig Fachgebiete im Umfeld des Marketings, in denen Halbwissen und Expertise so häufig nah nebeneinander wirken.
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Suchen Sie eine wertsteigernde Bezeichnung für Ihr Produkt, Ihre Dienstleistung oder Ihr Unternehmen? Wir definieren gemeinsam mit Ihnen Ihre Anforderungen und erarbeiten dafür bestmögliche Namen oder Namenssysteme.
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Heimlich, still und leise verschwanden die Opelmodelle KARL und ADAM aus dem Sortiment, nachdem PSA die Marke Opel übernommen hatte. Jetzt gibt es keine Großserienmodelle mehr mit deutschen Autonamen.
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Get to know about
brands and marketing

Where we are and what we are talking about.

brand economy

Perspectives after the pandemic: Cologne Bonn Airport on its way to a sustainable future

We are looking forward to Thilo Schmid, CEO of Flughafen Cologne/Bonn GmbH, on the exciting question about the concept of aviation of tomorrow.
How do mobility, freedom, globalization and sustainability come together?
What business models are resulting from the crisis?
And what's next...?

Informationsbanner DMEXCO

DMEXCO

We are looking forward to a personal conversation at DMEXCO! You can find us in Hall 8.1 A003.
Vacant appointments can be viewed and booked here.

Buch von Bernd Samland. "Warum heißt die Marke so?"

Why is the brand called that?

Bernd's new book will be published at the end of August by HEEL Verlag in cooperation with Deutsche Fachverlag.

Here is the Amazon link, which you can use to order directly: https://www.amazon.de/100-Markennamen-spannende-interessante-Insights/dp/375880003X/

GEM Markendialog

26th G•E•M brand dialogue

Are sustainability, purpose, meaning & Co. the sources of new brand power? GEM is focusing on this question, which is still a much-discussed one, in its brand dialogue this year. As part of the GEM Awards 2022, which this year goes to Felix Ahlers, CEO of Frosta AG. As a member of GEM, a research platform in the brand association network, this exchange with companies and brand managers is a must for us.

Veranstaltung

Webinar: When the brand should “glow”

How do I name my mulled wine and how do I protect this new name? Accompany patent attorney Dr. Hans-Peter Jönsson and Endmark founder Dr. Bernd Samland through the webinar on naming and trademark protection. Founder Erna receives tips and recommendations on how to brand her new beverage.

Namen für erfolgreiche Marken - Bernd Samland

The naming standard work

The path to a successful brand: How are recognizable and unique names created?
In his book on the subject Strategic naming marketing Dr. Bernd Samland shares his over 27 years of experience as a pioneer in the development of successful brand names and naming strategies — with many insights, cases and the odd anecdote.