Branding. Naming.
Topics.
Insights.
What does successful brand language sound like? Which challenges does naming face? And why is research important? In our blog, we take a stand, reflect and double-check.
We also proudly present: interviews, current events and focused knowledge — as our insights take you into the unique world of (verbal) branding.
Letting you take a look behind the scenes, we introduce new topics, partners and customers.
Blogging about Brands & Language
Knowledge & Dialog
Perspectives after the pandemic: Cologne Bonn Airport on its way to a sustainable future
We are looking forward to Thilo Schmid, CEO of Flughafen Cologne/Bonn GmbH, on the exciting question about the concept of aviation of tomorrow.
How do mobility, freedom, globalization and sustainability come together?
What business models are resulting from the crisis?
And what's next...?
DMEXCO
We are looking forward to a personal conversation at DMEXCO! You can find us in Hall 8.1 A003.
Vacant appointments can be viewed and booked here.
Why is the brand called that?
Bernd's new book will be published at the end of August by HEEL Verlag in cooperation with Deutsche Fachverlag.
Here is the Amazon link, which you can use to order directly: https://www.amazon.de/100-Markennamen-spannende-interessante-Insights/dp/375880003X/
26th G•E•M brand dialogue
Are sustainability, purpose, meaning & Co. the sources of new brand power? GEM is focusing on this question, which is still a much-discussed one, in its brand dialogue this year. As part of the GEM Awards 2022, which this year goes to Felix Ahlers, CEO of Frosta AG. As a member of GEM, a research platform in the brand association network, this exchange with companies and brand managers is a must for us.
Webinar: When the brand should “glow”
How do I name my mulled wine and how do I protect this new name? Accompany patent attorney Dr. Hans-Peter Jönsson and Endmark founder Dr. Bernd Samland through the webinar on naming and trademark protection. Founder Erna receives tips and recommendations on how to brand her new beverage.
The naming standard work
The path to a successful brand: How are recognizable and unique names created?
In his book on the subject Strategic naming marketing Dr. Bernd Samland shares his over 27 years of experience as a pioneer in the development of successful brand names and naming strategies — with many insights, cases and the odd anecdote.
