Branding, Naming, Language

Is “white” chocolate more politically correct than “black” chocolate? For Bahlsen, the decision to rename the pastry “Afrika”, which has existed for 60 years, has probably been more bitter than any dark chocolate.

This is what cooperation sounds like: Endmark and comevis are cooperating with “Voice of Words.” Since January 2020, we have been combining our many years of experience in brand language and naming with the know-how of comevis, no. 1 for acoustic brand communication and service design.

Not only at Christmas time, brands that truly touch us are marked by their attitude, dedication and emotional brand message. How does communication turn brands into sensory experiences?