Branding, Naming, Language

Sound branding: brands must let themselves be heard. Sometimes, this means becoming the center of conversation — or raising their voices themselves.

Many topics relating to brand management and brand development are being discussed under changing conditions and new perspectives. This also includes new formats in which we can all exchange ideas.

Whether it's “hej”, "lovin' it" or "magic". Some brands are immediately recognizable by individual words. We read a sentence and feel the Swedish flair, smell the hamburger — or catapult back into a cartoon fairytale.