BTV FINYU: Naming for a business banking platform (DE-AT-CH)

Finance for you: international naming for a digital B2B offer by the VIER LÄNDER BANK.

New naming for new business

Against the backdrop of the EBICS process and a future planned establishment in the German market, BTV Vier Länder Bank is introducing an independent software product for the B2B customer portal.

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Analytical thinking. Creative implementation.

Which names exist within the industry environment? A detailed competitive analysis shows that the market follows a wide range of typologies and messages. From conservative and classic to modern, personifying and digital... The focus of verbal positioning is therefore primarily on sharpening an independent profile.

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Professionalism, personality and digitization: that is what the new platform stands for. At the same time, the name development must consider the financial side of things. With the finally chosen name FINYU, we combine conciseness with a digital character — and build a smart bridge between content and customers.

The core message ”finance for you“ makes the name is intuitive — and yet novel. Just like BTV's business banking.