Name development for a new company

Putting visions into words

HR and organizational consulting services are a dime a dozen. All the more important to use the company name to clearly communicate the primary aspects.

As early as 2014, we develop a business name for strategic personnel development with a focus on corporate values. In 2024, the creation of a name for an independent, newly founded company follows this successful collaboration. Some familiar faces? Included.

An inspiring name for strategy, structure and culture

This personnel and organisational consulting has a different focus: a holistic approach that goes beyond finding value. “Understanding. Desire. Ability.“ All this in regard to corporate strategy, structure and culture, coming together as a whole to be visible to employees at all levels.

This way, the name shapes the future, identifies opportunities, and reveals connections. With the target group in mind, it's in German, with a directly recognizable message and a favorable tonality.

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"LEYTBILD" (a modified version of the German word "Leitbild" = guiding principle): a brand name with a strong character that radiates expertise on the one hand and draws a common thread through the vision, mission and values of customers on the other.