B2B company name for energy contracting

‍What is considered a good brand name?

It gets to the core of the brand. Ideally, within one word.

This is what MVV Energie AG was looking for when it came to naming a B2B solution in energy contracting.

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‍Strategy meets creation

What should the new name stand for — beyond the mere topic of “energy”? And how can it address the demanding B2B target group in a needs-oriented manner?

Together, we sharpen the verbal brand positioning. Among other things, the brand focuses on increased efficiency and decarbonization — and, at the same time, the associated dynamic development of new energy.

For the name development, we engage interdisciplinary creation teams. And follow up with linguistic and legal trademark checks — always keeping in mind the diverse industry and competitive environment.

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A name for evolving energy

Today, Enamic is the company name for MVV's business customer unit. With individual energy solutions from a single source — across different industries and across all of Germany.

To this day, the name shows how versatile energy can be.

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Another result of our collaboration with MVV: Netrion.