Branding, Naming, Language

First things first: brand language can go many ways. This includes innovative grammar, a language mix, an unusual syntax or new word constructs. How far brand language can go is a marketing decision.

On the German market, "flip-flop" is what many brand owners imagine when they first think of a new name for their brand: a generic term, i.e. synonym for a product, an offer.

Energy moves us. Just like a wide range of our projects. Efficient product developments and advanced drivers, connected devices and digital platforms, verbal brandings and renamings of emerging business sectors.