Verbal systems that keep shining

Endmark develops brand names and brand language for KOSTAL Solar Electric

Neue Marke

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From little sparks to all-in power: energy in all its facets has been a driving force throughout many of our projects. Just like the industry itself, our projects include efficient product developments and advanced drivers, connected devices and digital platforms. They range from the verbal branding of highly specialized start-ups to the renaming of emerging business sectors.

So how do long-standing customers put energy into words?

Solar power, electric mobility, new technologies: for KOSTAL Solar Electric, the name says it all. Established in 2006, the KOSTAL Group subsidiary supports the energy revolution with future-oriented products and sustainable concepts. And we support the company with future-oriented product names and sustainable communication.

Our cooperation began with the naming of the PLENTICORE inverter, which has been demonstrating its versatile adaptability since 2017. As the core piece of every photovoltaic system, this allrounder is responsible for the conversion, storage and distribution of solar energy. Plenty of aspects to reflect with the name.

In 2021, the ENECTOR wallbox followed suit. It brings tomorrow's mobility home, connecting electric cars to their owners' living spaces. In the name of energy connectivity, it is a prime example of new paths starting at the front door.

And today? From statements and word clouds to product and advertisement texts to corporate communication for websites, press and trade fairs. When it comes to brand-specific topics, positioning terms and the odd dynamic word game, we stay tuned.

“Powerful communication with a sustainable impact. Intelligent, relevant and successful.” — says Karsten Kamperhoff, Head of Marketing at KOSTAL. “And on top of that: a personal collaboration that is both enjoyable and rewarding!”

Thank you for projects that light up our days — we will continue to be full of energy when it comes to accurate namings, sunny wordings and overall communication with a unique personality.