Branding, Naming, Language

Nivea. Milka. Coca-Cola. — What do these three brand names have in common? Exactly: They are highly successful brands that all sound feminine from a linguistic point of view. Not uncommon in strategic brand naming: female power prevails here, and not just on International Women's Day.

It's that time of year again: we are happy to receive festive mail and Christmas greetings every day. This puts us in a good mood and is also a clear sign that the year is drawing to a close.

The drugstore chain dm aims to shake up the market for water sparklers, saving their customers' time previously wasted on carrying heavy crates.