Branding, Naming, Language

Wie klingt erfolgreiche Markensprache? Was sind die Herausforderungen beim Naming? Und warum sind Recherchen wichtig? In unserem Blog beziehen wir Stellung, reflektieren und stellen auch gerne mal Fragen…

Name development — How do I find a new brand name?

Name development — How do I find a new brand name?

Name development, brand naming or “namefinding” — one of the marketing fields where half-truths and expertise go hand in hand.
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The way to the best brand name, product name, company name

The way to the best brand name, product name, company name

Are you looking for a value-adding wording for your product, service or company? Together with you, we define your requirements and develop the best possible names or naming systems accordingly.
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German car names are now extinct. Karl was the last.

German car names are now extinct. Karl was the last.

The Opel models KARL and ADAM quietly and secretly disappeared from the range after PSA had taken over the Opel brand. Now there are no more mass production models with German car names.
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