TWERCS: Brand positioning, naming, slogan development

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Further references

WEINFREUNDE

Online shop naming for REWE

WAGO

Naming system, nomenclature for WAGO

ZVOOVE

Naming workshop for the development of a verbalizable name for an innovative industry software

Image: LR Zeitgard

ZEITGARD

Name development for the anti-aging division of LR Health Beauty Systems

WERKBLIQ

Name development for a startup in the IIOT sector

WÜSTHOF

Corporate language development and product naming

Image-Attribution: Dcstudio - Freepik.com

VOX

Name for a TV station

WEITBLICK

Company naming in the workwear sector

VIGANTOL

Creation and consulting for a Merck product naming

VIACTIV

Renaming of the health insurance company BKK vor Ort

VISOON

Brand for a company name in the TV and video marketing sector for Axel Springer

Image-Attribution: Freepik - Freepik.com

VERIDOS

Developmentof the company name Veridos for Giesecke & Devrient GmbH

VIVANESS

Trade fair name development for the natural cosmetics sector

UND DU MITTENDRIN

Mission statement development for Bayern 3

TWINT

Brand name for the Swiss digital payment system TWINT

VELODAPTIC

App name development with Schaeffler for an individual pedelecs shift intelligence technology

VELOMATIC

Naming of an automatic bicycle gearshift for Schaeffler Technologies

TOGGO

Umbrella brand encompassing children's videos, games, travel and radio within the RTL Group

TWERCS

Brand positioning, name development and slogan development for a tool load case

VALUNIQ

Rebranding of Innovative Finanzberatung 2005 AG

TRIFOLION

Renaming of the Centre Culturel, Touristique et de Congrès

SPICE & SOUL

Name development for an independent Kaufland brand in the cooking sector

TAFF

Name for a ProSieben television tabloid magazine

SING MEINEN SONG - DAS TAUSCHKONZERT

Name development for a VOX television program

TEMIAL

Verbal positioning and name development for a Vorwerk tea maker

Image: Shutterstock, 2028643730, photo taken by Veyron Photo

TIGUAN

Name development for a Volkswagen SUV

SKYREEF

Development of the brand name and naming concept for a machine platform

TALENTUS

Independent brand name for the Kaufland stationery and creative range

TASTIQ

Name development for socks and boxers

SHAPING THE FUTURE OF GOOD TASTE

Corporate claim development for the Krüger Group

RHINGO

Naming of a Rheinenergie eMoped sharing concept

SCOYO

Brand namefor an international e-learning portal

SERWAYS

Gastronomy concept on German highways for Tank & Rast

SHARE IT

Storage system name for Steelcase Werndl AG

REMONDIS

Corporate naming for a waste disposal company

RHEINHESSISCHE

Names for tariff options developed within a new naming system

QI2

McFit nutritional supplement for the fitness sector.

PURMONTES

Naming of private luxury chalets for Winkler Hotels

PRETURN

Brand name for the GreenCycle load carrier division

READY TO BEEF

Name development for a cooking show

PREMOTEL

Name development for a motel concept in Kassel

PUNQTUM

Development of a brand for Riedel for devices in media production technology

Image: raevoluz App

RAEVOLUZ

Name development for a low-carb community, nutritionand lifestyle brand

Image: shutterstock, 2086414237, photo taken by Mike Mareen

MIRROR CAM

Advice on naming a Mercedes-Benz truck rear-view mirror camera

Image: Shutterstock, 1944012442, photo taken by ako photography

MOKKA

Name development for an Opel SUV model

PARKALLEE

Name for a Standard Life fund and investment product

Image: iStock, 614960008, MarioGuti

PARSHIP

Name developmentforan online dating platform

MIQUA

Naming workshop for the LVR Jewish Museum in the Cologne Archaeological Quarter

Image-Attribution: Graphictwister - Freepik.com

OUTNATURE

B2B naming for a PreZero company in the field of cardboard and packaging paper made from Silphie fibers

MYSELF

Title for a monthly women's magazine

MAN ENERGY SOLUTIONS

Development and checks of names for a multinational company in the field of large drives

LUMENION

B2B company in the energy sustainability sector

LIVISTO

Naming of a distribution company for high-quality livestock and small animal medicine

MAXTRA

Brand names for filter cartridges

LASCANA

Independent umbrella brand name for underwear and women's clothing

LIVELINK

Light management system for Trilux

MAXOMIXX

Product name development for a kitchen stick blender for Bosch

LOGINEO

Online school administration portal for the federal state of Northrhine-Westfalia

KRUSPERS

Development of a product name for a FunnyFrisch pretzel snack

KILDERY

Name development for a type of cheese for Kerrygold

KIDDINX

Name development for a distribution and marketing company with a focus on children's radio plays, music and films

KAUFLAND

Development of various non-food private labels for Kaufland

KOSTAL SOLAR ELECTRIC

Let it shine: name development and powerful verbalization for KOSTAL Solar Electric.

LAMONDIS

Name for private apartments of the Hotel Passeiertal

INSQIN

Brand name and slogan for a COVESTRO ingredient branding

IQORON

Product name development for a compact air filter for confined spaces by Mann+Hummel

GRUNDGRÜN

Company name for a green energy provider

JELBI

App name development for Mobility-as-a-Service (MaaS) by Berliner Verkehrsbetriebe (BVG)

KAP EUROPA

Congress building Messe Frankfurt

HAMBURG COMMERCIAL BANK

Linguistic advisory and decision-making support for the renaming of HSH Nordbank

HDI

Development of product names, wordings and a naming system for HDI

IVORELL

Name development for a dm beverage brand

Image-Attribution: Pmvchamara - Freepik.com

FORLIANCE

Renaming for a company focused on climate projects

GRIPVIS

Name development for Berlin-Chemie OTC products

HARIBO

Namedevelopment for various sweets such as Fruppies, Planschies, Jahrhundert-Mix

GARTENART

Name for a gardening magazine by the Gärtner von Eden

GOVERNIKUS

Conception and creation of a holistic naming system with astronomy-based themes

FRONTALE

Naming of the Nürnberg Messe trade fair for window construction

FRITZ EGGER

Verbal clustering for surface structures

EURITAS

Name for a federation of European public IT service providers

FITS – Finanz-Informatik-Service

Company name for a federal banking IT service provider

COROPLAST

Verbal positioning of the umbrella brand. Conceptualization for the development of a brand architecture.

Image: Mann+Hummel Online Shop, entaron_fc7_5

ENTARON

Innovative air filter name for maximum flexibility from Mann+Hummel

Image: GASAG Nachhaltigkeitsbericht 2017, S. 14 f.

ECOPOOL

Wording for a GASAG digital power plant

EFOY

Development of an SFC Energy AG brand for innovative fuel cell technology

COVALION

Company name for a Framatome spin-off

Image: Stahlwille

DAPTIQ

Development of a brand label in the field of Industry 4.0 for Stahlwille

DAIMLER MOBILITY

Company name for a financial and mobility service provider within the (former) Daimler AG.

ENEXIO

International name development for a company in the heat exchange sector

DEXPERTY

Naming of a Messe Frankfurt digital business unit

Image: Brainlab, instrument-guidance-spinal-drilling

CIRQ

Name development for medical technology products such as a robotic arm for Brainlab

CLEVESTO

Development of wordings and names for Helvetia's insurance products and investment strategies

WELEDA

Different product names for globuli

Image: Adam Opel AG, Marketing

CAYU

Naming for an Opel online sales concept

CONCARDIS

Development of a company name and product brand for cashless and digital payment

COLONEUM

Naming of a film studio area of MMC Studios in Cologne

CHILLVENTA

Naming of the Nürnberg Messe exhibition for refrigeration and air-conditioning technology

BIBOP

Product name for a Köstritzer Original

BERLINOVO

Company name for a real estate company in and for the federal state of Berlin

BOXMARK

International rebranding of Schmidt-Feldbach-Lederwerke