Ivorell – one name, one mission.
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“Ivorell sounds fresh and lively. And this is exactly what we want to highlight with our new products,” explains Jaqueline Mengele from dm.
“It was important to us to find a name that sounds easy and dynamic and also works internationally. Ivorell gives water a personal touch and stands for our commitment to service, quality and wellbeing. ”
Responsible for the new name is the Cologne-based agency Endmark, which specializes in name fiinding and verbal branding and has already christened well-known brands such as VOX, Parship and Arvato.
“Endmark has succeeded in combining our company philosophy with the needs of our customers. The result is a name that both stands for our standards of service, quality and well-being and does not ignore the importance of a melodious brand,” adds Mengele.
