A like all about naming & branding for mobility
Ready, set, drive: the right product name for fast-paced projects
From autoneum to TIGUAN: dynamic brand names move target groups and transport brand value.
Branding means (e)motion
What could be more moving than mobility? Perhaps a car with the pretty brand name Bulli instead of VW Type 2 or a Velomatic instead of an automatic gearshift. What would you rather have a taste of: a gas station snack or a Gusticus meal? Sensory perception plays an important part on the road. Whether it's a big investment in the latest and most environmentally efficient energy technology, a cost-effective and flexible fleet solution or a bite on the go – trustworthy and emotional names and words drive their point home every time.
Your way to the right brand strategy.
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