BIOTRONIK

Product names, development of a naming system and a nomenclature

Image: biotronik.com
Heartfelt brand architecture: differentiation through long-lasting naming and cross-category verbal branding.

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Further references
Image: freudenberg-pm.com
FILTURA
Umbrella brand for Freudenberg Performance Materials
Image: filiale.kaufland.de
KAUFLAND
Development of various non-food private brands for Kaufland
MAXOMIXX
Product name development for a Bosch hand mixer
Image: trilux.com
LIVELINK
Light management system for Trilux
LIVIST
Name development for digital medical practice management by BFS
Image: LR Health & Beauty Systems GmbH
ZEITGARD
Name development for the anti-aging division of LR Health Beauty Systems
MAXTRA
Brand names for filter cartridges
KOSTAL SOLAR ELECTRIC
Let it shine: name development and powerful verbalization for KOSTAL Solar Electric.
Image: oem.mann-hummel.com
ENTARON
Innovative air filter name for maximum flexibility from Mann+Hummel
COVALION
Company name for a Framatome spin-off
Image: leica-microsystems.com
IVESTA
Brand naming for a Leica industry microscope
Image: tkelevator, 141022_Innovation by ThyssenKrupp_accel_2
ACCEL
International name development for a ThyssenKrupp moving walk system
HELLENIQ ENERGY
Renaming and rebranding of an energy giant
INSQIN
Brand name and slogan for ingredient branding from COVESTRO
BRAUBEVIALE
Name of the investment goods trade fair for the beverage industry
Image: raevoluz App
RAEVOLUZ
Brand for community, nutrition and lifestyle in the low-carb segment
Image: lumenion.com
LUMENION
Company naming for energy storage
WEITBLICK
Name for a workwear company