Company naming for energy storage

New energy needs a new name

Admittedly, “high temperature” doesn't exactly sound sustainable. However, when thermal energy from wind and solar power is made available on demand in a high-temperature storage system, the tide is turning.

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The original task: a meaningful name for a solar holding company. Back then, in 2009, it was still an absolute novelty — at the dawn of the energy revolution, so to speak. However, even then it was aboutmore than the creation of a new company name. We established a complete brand identity and charged its communication with a high dose of verbal imagery.

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Investors, business customers, press... Brand naming should appeal to all of them, providing the right associations. Internationally — and without negative connotations.

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Let there be light: for a company name of the future

A wink at solar energy, a spark of innovation and a sense of community: with “lumen” and “union”, LUMENION creates the right images in the head.

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A few trademark searches and language checks later, it is clear that this company name is in for the long run. After all, today's positive storytelling means a seamless transfer towards tomorrow's "heat" and "storage" content.