Renaming IT / Banking: Transformation Fiducia & GAD

A renaming headed towards the future

As part of a transformation process, the IT service provider – primarily for banks – needs a new name that would encompass the brand's various activities and support the company's transformation and goals.

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Time for some novelty: after the merger of two companies a few years ago, which initially combined their company names to NewCo, an entire change is in order. The new name needs to be energetic and progressive, expressing warmth and humanity at the same time. A brand that represents unity and a positive feeling. Respect is to play a major role in the naming – leading to a preference for suggestions with the element "true".

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We are brought in midway through the process – as experts that will keep it concentrated, intensive, responsive.

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The true way to go

Out of all names developed by Endmark, Atruvia is the number one choice – a name with the essential element "true" that expresses authenticity, seriousness and passion. The name begins with a verbal link to trust and strength and end swith the corporate path forward. Humanity and empathy are inherent to the sound of the name – Atruvia.

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Atruvia is a catchy name that skillfully expresses the company's values and goals.