Rebranding Innovative Finanzberatung 2005 AG

Same brand values. New brand name.

Innovative Finanzberatung 2005 AG needs a renaming and rebranding. Out with the descriptiveness, in with an independent, memorable company name.

At the same time, the expertise that has grown since 2005 should still become apparent — as should the strategic core values.

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Independence, excellence, integrity and passion: a high standard. And a linguistic field that is widely used in many names and syllables within the competitive and industry environment.

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In a multi-stage integrative development and review process, we gradually uncover the true core: value creation through value community.

Uniqueness. Quality. Innovation.

Valuniq reflects all levels. And not only does it score points in trademark law and throughout all linguistic checks, it offers high brand recognition.

As exceptional as its consulting — and truly one of a kind in its visual rebranding. Valuniq sums up what makes a name valuable to the core.