BRITA

Brand language internationalization

The sum of all particles: internationalization of the brand language, harmonization of the product portfolio, development of naming guidelines.
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Further references

Image: trilux.com

TRILUX

Bright ideas need radiant names

Image: Lufthansa Group

LUFTHANSA GROUP

Third year as a lead agency for naming & wording

Picture: Raevoluz App

RAEVOLUZ

Brand for community, nutrition and lifestyle in the low-carb segment

HARIBO

Name development for various sweets such as Fruppies, Planschies, Jahrhundertmix

Picture: kontron-solar.com

SOLBRID

The right product name for a hybrid inverter

Image: Brainlab, instrument-guidance-spinal-drilling

CIRQ

Development of names for a Brainlab robot arm

SERWAYS

Naming for an Autobahn catering and refueling concept

PUNQTUM

Development of a brand for devices in media production technology

LIVELINK

Light management system for Trilux

WELEDA

Various product names for globuli

Picture: oem.mann-hummel.com

ENTARON

Innovative air filter name for maximum flexibility from Mann+Hummel

A like all about naming & branding for lifestyle, health & food

Relevant names for every day: from foods and beverages to pharmaceuticals and medicine

HTS TENTIQ

Renaming with a focus on the brand core

MAN ENERGY SOLUTIONS

Development and verification of names for a multinational company in the field of large drives

CHILLVENTA

Naming for the refrigeration and air conditioning trade fair

Image: Pmvchamara - Freepik.com

FORLIANCE

Renaming for a company focused on climate protection projects

KOSTAL SOLAR ELECTRIC

Let it shine: name development and powerful verbalization for KOSTAL Solar Electric.

Picture: eyrise.com

EYRISE

Technology naming for Merck Smart Glass