Let it shine: name development and powerful verbalization for KOSTAL Solar Electric.

The naming says it all

Solar power, electromobility, new technologies: Kostal Solar Electric started its journey in 2006 and has been driving the energy revolution with future-oriented products and sustainable concepts ever since. The entire communication should reflect this accordingly.

‍

Energy is a complex and highly debated topic.How do we put a technical product portfolio in perspective? Which headlines attract customers to a supposedly dry topic? And how does it all come together in a linguistic system?

‍

Verbal brand consulting from A to Z

Our collaboration with the KOSTAL Group subsidiary began with the naming of the PLENTICORE inverter, which has been giving plenty of proof for its versatile adaptability since 2017. As the centerpiece of every photovoltaic system, this all-rounder is responsible for the conversion, storage and distribution of solar energy. And it's been making quite a name for itself.

‍

In 2021, the ENECTOR wallbox followed suit. As the missing link between the electricity at home and on wheels, it shows time and time again that new paths truly begin on the doorstep. A teamplayer for the mobility of tomorrow – and a home run for energy connectivity.
And today? From statements and word clouds to corporate and product communication, website and commercial texts, press and trade fair support. When it comes to brand-specific topics, positioning terms and one or the other dynamic wordplay, we keep it rolling.

‍

"Powerful communication with a sustainable impact. Intelligent, relevant and successful." – says Karsten Kamperhoff, Head of Marketing at KOSTAL. "And an enhancing partnership that brings joy to each project!”

‍

We move forward with lightness and humor, find expressions that are fun to read and bridge the gap between everyday relevance and eye-catching wordplay. The response so far? Speaks vol(t)umes.