Development of a product name for a pretzel snack by FunnyFrisch

Product names: A crunchy affair

For a new pretzel snack, Intersnack needs a name that stands out within the competitive environment as well as its own product range, while showcasing the product characteristics and the company's brand values.

The perfect flavors for a name with a high brand fit in the world of snacks: short, concise, approachable, easy to remember and to speak. With an added sprinkle of immediate understanding, it will bring a new taste to the industry. And all this without tasting like the same old dish.

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Crispy-baked brand strategy

After a few rounds of creation as well as legal and linguistic checks for the new trademark, there is one name we can happily put on the table. With its crisp pronunciation, Kruspers is a recipe for success.

The name symbolizes the most important properties of the product, because every bite of the snack is positively hard and loud. In addition, the product name looks great on the packaging — and can be assigned to flavors such as "honey & mustard" or "sweet chili" with a subline.

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The delicious result: a coherent name with a new kind of crunch.