Branding in the public eye

The public sector is often off the grid – understandably so, as entrusted taxpayers' money should benefit the cause, not expensive advertising. Regardless, the offer needs to reach the target group. This is why doing nothing is not an option – and a concise language takes on an important role. It attracts attention – and catchy names make sure that "Westigo", "Logineo"or "Infokom" sink deep into memory. Shortly: resonate with people. After all, that's what it's all about.