A like all about naming & branding for architecture & design
Verbal brand design with a secure foundation
Brands with a strong foundation: furniture product names for clients such as Benkert Bänke and Steelcase – or real estate company names such as Berlinovo.
A chair is a chair and a house is a house? Much more than that: a world, a philosophy! Like every piece that is based on an explicit design. And each building that can be a stage or a home. And this philosophy wants to get out there – with the right name that condenses all thought you have put into the project into a single word. The core idea, the extraordinary use, the flair that emanates from an object...
A brand name gives the underlying idea a voice
From "Comfony" to "Coloneum ".
Your way to the right brand strategy.
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