FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
Image: oem.mann-hummel.com
ENTARON
Innovative air filter name for maximum flexibility
ALPIQ
international naming for the energy of tomorrow
MAN ENERGY SOLUTIONS
Name development for a multinational company
COVALION
Company name for a Framatome spin-off
KOSTAL SOLAR ELECTRIC
Let it shine: name development and brand language
PUNQTUM
Brand development for media production technology
Image: freudenberg-pm.com
FILTURA
Umbrella brand for Freudenberg Performance Materials
Image: Stahlwille Eduard Wille GmbH & Co. KG
DAPTIQ
Development of an industry 4.0 brand label for Stahlwille
KAP EUROPA
International brand naming for a conference building
WEITBLICK
Name for a workwear company
Image: steelcase.com
SHARE IT
Storage system name for Steelcase Werndl AG
LUFTHANSA ALLEGRIS
Verbal branding for Lufthansa Group
Image: Benkert Bänke, benkert.info
BENKERT BÄNKE
Trademark development for various outdoor furniture product series
Image: kontron-solar.com
SOLBRID
The right product name for a hybrid inverter
FVV
Rebranding, verbal strategy and claim development
Image: lumenion.com
LUMENION
Company naming for energy storage
Image: leica-microsystems.com
IVESTA
Brand naming for a Leica industry microscope
Image: cdn-production.kostal.com
INVEOR
Innovative product name for frequency inverters