FRITZ EGGER

Verbal clustering of surface structures

Anything but superficial: product language and naming systems for surface technologies in furniture and interior design.
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Further references

A like all about naming & branding for industry & technology

The right technique for the right brand name

IVORELL

Brand name development for dm beverages

PRETURN

GreenCycle brand name: Load Carrier Division

COVALION

Company name for a Framatome spin-off

BRITA

Brand language internationalization

CITYARC

Expressive name for an Urban Nature Institute

BERLINOVO

Company name for a Berlin-based real estate company

MAXOMIXX

Product name development for a Bosch hand mixer

BALIV

Development of an private brand for an Emil Lux (OBI subsidiary) product series

LUFTHANSA ALLEGRIS

Verbal branding for Lufthansa Group

KOSTAL SOLAR ELECTRIC

Let it shine: name development and powerful verbalization for KOSTAL Solar Electric.

Picture: blickport.com

BLICKPORT

Brand naming for logistics hardware and software

ATMOVA

Brand name for sustainable energy solutions

TWERCS

Brand positioning, name and slogan development for a tool load case

Picture: ifdesign.com

YONDA

Name for an extraordinary conference chair

BOXMARK

International rebranding of Schmidt-Feldbach-Lederwerke

COLONEUM

Brand naming for Cologne's MMC Studios

COROPLAST

Verbal positioning of the umbrella brand and conceptualization of the brand architecture