Clothes make the man? Names make the brand. Because they externalize what is concealed insight. Attract attention and arouse curiosity. They might be lascivious like “Lascana” or fantastic like “TASTIQ”. And show that things can be done differently.

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Ever heard of the Westschienenkanal? No? Don't worry, even in Germany you'll be in good company. Unsurprisingly, as it was renamed into "VOX". Good choice. As well as our passion. Eyes wide open, and… action! A name is somewhat like a business card – just like movies or fashion.

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Brand names are emotional

Not just for the core target group but deep within society. A culture of creation. Full of verbaleye-catchers.

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