GreenCycle brand name: Load Carrier Division

A name that drives innovation

The waste management company GreenCycle is launching a sub-brand for load carriers. The new name should stand for the company's entire pallet pool. Therefore, it needs a clear message that positions GreenCycle as THE (service) provider and expert in the field of load carriers.

Important requirement: registrability as a word mark. As the new company name, the creation will represent various products.

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From load carrier to service provider

Finally, it should be clear that the Schwarz Group subsidiary is deliberately choosing reusable load carriers. And thus plays a pioneering role in sustainable logistics on top of everything.

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A verbal brand strategy in creative collaboration

In a joint brand workshop, we work out the exact tonality, the best-fitting style of speech and the perfect sound of the new brand. We then develop name suggestions.

A few checks for trademark rights and language barriers later, one naming takes the stage: PreTurn.

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PreTurn is a thought leader and pioneer for clean and future-oriented logistics. As a company name, it has a positive future orientation and makes every product a real game changer.