Brand name for an international online learning portal

New product name for the joy of learning

A worldwide learning platform that communicates education in a positive and dynamic way? A corporate identity with breadth and depth that appeals equally to all target groups and markets through brand naming and design?

Male and female, national and international, parents and students... An exciting challenge.

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But wait, there's more! The name should be open to brand extensions, registrable as a word mark and, at best, function as an acronym. The fact that the new brand naming should be concise, easy and memorable almost seems like a piece of cake.

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Learning by naming

SCOYO graduates with honors at the end of the name development: without clear contextual boundaries, the name still conveys all relevant associations. From “school yourself online” to “school community (for) you,” the name looks personal, digital and — literally — cool.

With the verbal brand strategy, we open up a new world. And inspire the target group to use the individual tool to become part of a community.