Naming for digitalization and technologies of the future

Versatile business areas get an identity via branding

Brand names drive value creation. In this context, we have been supporting the Schwarz Group over several years along their extensive value chain and adding verbal value.

• name development for Kaufland's private labels
• company names and product names for environmentally friendly packaging and efficient logistics
• legal trademark research and culturally-linguistic checks

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We drive forward positioning processes, design verbal impact profiles and develop effective, differentiating names.

Currently, the value adding process comes full circle with Schwarz DIGITS: a naming for the future-oriented IT and digital division.

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We deliberately position this unit close to the main brand and connect it to Schwarz Group's strength as well as the progressive meaning of the digital competence area. Yet again, we create a verbal bracket for the group's strong brand communication – in distinction to competitors, as a comprehensive employer brand and with an emphasis on the brand awareness of the independent single brands.

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