Renaming Arvato Financial Solutions

Name development that pays off

From a Bertelsmann financial division, to Arvato Financial Solutions, to a symbolically named payment service: the successful brand development is perfectly reflected in the new name.

One for all: a brand name with a big impact

Following various takeovers, an international company name will combine existing solutions such as AfterPay and Paigo under one umbrella. Not an easy task — after all, this is about setting a benchmark for the entire industry.

It goes without saying that we take into account all milestones of corporate history to create the name. It is also clear that we are going with something fundamentally new: a name that appeals to different stakeholders and is remembered at the same time.

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Naming strategy for progress and development

Riverty is not just the result of a strategic and integrative process of creation and research. The service and company name is a sign that shows the course of the future: moving forward.

“Transformation is in our DNA,” says the service provider.

And we are excited to shape this change — with a name that literally keeps up the (cash) flow.