Name for a workwear company

Naming with a view

When it comes to professional and industrial clothing, a family name is a good thing: if you're Engelbert Strauss. For Gottfried Schmidt, however, it means that the path from pure manufacturer and textile supplier to an independent brand also requires an independent company and product name.

It all starts with brand positioning

The new umbrella brand should represent all future divisions and collections. From workwear to casual, at the interface between safety and style. To be perceived as an attractive and suitable brand for everyday use even outside the core target group — the strategic goal for Gottfried Schmidt.

In addition to a credible message and familiar mechanics, the brand development should focus on one thing in particular: recognition at the briefest glance.

A visionary branding

Far away from typical industry names and animal names, WEITBLICK (German for "farsightedness") is created in the joint brand workshop. A brand name that combines self-confidence and perspective and, through the use of German words within the name development, also expresses a cultural sense of belonging — keeping up with the idea of quality made in Germany.

Authentic, bold, unique: WEITBLICK is a name that keeps its promise.