Brand name for the digital Swiss payment system

Good names are here to stay

“Why Switzerland likes to twint” (Süddeutsche Zeitung, 2022) or “Even Germans envy us for Twint” (20 minuten, 2024). 10 years after trademark registration, the payment service is not only the most popular company in Switzerland: with more than 5 million active users, the app shapes everyday life of many Swiss people.

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A brand name as a benchmark

How did it all start? To recap, we're going back to 2014, when Monexio, a subsidiary of PostFinance, commissioned the development of the name for a new digital payment method. Back then? An absolute innovation.

This new name should reflect the pioneering spirit and set the tone for the future, being short, fast and dynamic. Initially, it wasn't even "just" about paying via app. Rather, the goal was to create an online portal for all things shopping, dining and entertainment.

Therefore, the ideal name would be emotional — and 100% trustworthy. Memorable — and respectable. Easy to undestand in all Swiss languages, positively associable and available as a domain.

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Twint wins

After all, the name sums up what a Swiss payment service is supposed to stand for: as a “digital twin,” it bridges the gap between dynamics and reliability. All while being smart and catchy at the same time. An instant hit with the target groups — to this day.

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From regional branding to the big stage

The success story continues with Twint growing from an app to a company name. Beyond Switzerland, “to twint” is now considered a valid verb. And for us? Other Swiss brand names such as SWIYU follow suit.

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Are you ready to twint?