International name development for a heat exchange company

A new name for new energy

The former GEA Heat Exchange Group wants to translate its brand idea, “Progress through Performance”, into a new company name. As one of the top 5 global corporations active in the area of heat exchange technologies, it wants to remain a reliable partner in the future.

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The broad product portfolio and diverse areas of application call for a brand name that can encompass all of this and leave room for something new. On the global market, the name must of course be internationally understandable and as simple, short and concise as possible. All this with a friendly sound that radiates professionalism and fits the area of expertise. The DNA defined for the new brand should be reflected in the name, too: reliable partnership, expertise with a clear focus on heat exchange, great commitment to quality and performance, enabling progress in the world, moving the sector forward.

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A linguistic connection

Enexio — a thematic name that radiates the perspective of entrepreneurial origins — stands for the company's activity. Common, industry-related syllables make for an intuitive customer approach and the phonetic resemblance to the term “energy” makes the name even more coherent.

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The name Enexio combines familiar content and statements with a strategic and thematic corporate orientation. Energy, engineering, excellence — that is what Enexio stands for.